Red Bull Marketing Strategy Essay

Business Unit 3 Marketing Of ‘Red bull’ Introduction As part of my marketing assignment, I will be looking at the marketing of a consumer product or service. Therefore, my chosen product is ‘Red bull’, which is an energy drink. I have assumed that my product is targeted at people that have similar situations to the ones used in advertisements for red bull. I will be looking to spot if the strategy used is based on the principles of marketing: O Understanding consumer wants: to become successful, it is vital for a business to understand the wants and needs of its target audience. For example the needs and wants of a target audience for a high street retail store depend upon the age, style and income of its customers. O Understanding and keeping ahead of competition: businesses must consider their competitive markets as well as the products and prices provided by their competition in order to gain customers and provide a better standard of services and goods than other companies. This can be done through devising strong, different marketing strategies and by selling a product that is unique and efficient. O Communicate effectively with its customers to satisfy customer expectations: communication with customers is vital for a business to understand the wants and needs of their customers. A good relationship must be continuously created between a business and its customers to maximise its success. O Co-ordinate its functions to achieve marketing aims: co-ordination of functions is key to efficiency and therefore success. To maximise the success of a business, all of its marketing aims should be met. O Be aware of constraints on marketing activities. I will be also looking at the external impact on the marketing decisions, how the appropriate strategy is decided upon and how they are developed in order to meet consumer needs and the reliability of the different marketing models. â€Å"Red bull comes in two types, original and sugar free. This can be purchased at ? 1. 15 for 150ml† Features of Business Marketing†¦ O Consumers are of vital importance. Red bull has a far greater chance of being a success if it satisfies consumers’ needs. Marketing must be aimed at finding out what these needs are and making sure that Red bull meets it requirements. O Marketing is a business philosophy; it is not just a series of activities such as advertising or selling, but more a way of thinking about how to satisfy the consumers’ needs. O Marketing affects all aspects of a business. A production department would not continue making a product that does not satisfy the needs of the consumer at whom it is aimed. O Marketing is not just about selling. Selling is only one part of the marketing process. Before selling Red bull, they must carry out market research. O Marketing and advertising are not the same; advertising is just one of a number of tactics used by marketing departments. O Many businesses regard profit making as their main objective. Firms in competitive markets must make a profit in the long run to survive. Marketing must therefore satisfy their customers wants profitably. O Marketing involves building relationships with the customers of Red bull; profitable businesses are often built upon good customer relations. This may be dealing with their complaints in a careful and considerate manner. O Marketing is a process that is on going all the time, it does not have a start or an end as you can see below. Red bull must be prepared to respond to the changes that take place. The marketing process†¦ Red Bull – Gathering Market Information†¦ AO1 My reason for choosing Red Bull is because the drink has become incredibly successful at a very competitive advice. By choosing Red Bull I will find out what marketing strategies has made Red Bull so successful. What is Red Bull? Red Bull started off as an energy drink that stimulates mind and body. After becoming an international icon, Red Bull went on to sponsor extreme sports such as F1, sailing, surfing, bmx-ing, and many other extreme sports. Red Bull is a non-alcoholic drink with key ingredients, which have a proven revitalising effect on mind and body. Red Bull is a functional energy drink and therefore unjustly classified among the soft drinks. The Red Bull effect results from a combination of two natural substances and vital metabolic transmitters – the amino acids taurine and glucuronolactone – with stimulating caffeine, vitamins and carbohydrates. The effectiveness of Red Bull has been proven by a large number of scientific studies. Its function is not to quench thirst, but to improve endurance and alertness, to increase feelings of well being, to support the metabolism in short: to stimulate body and mind. The History In 1982, Dietrich Mateschitz came up with the idea of marketing energy Drinks, which were then already quite widespread in Southeast Asia while sitting in the bar at the Mandarin Hotel in Hong Kong. In 1984, Mateschitz founded the company known as Red Bull. In 1987, he started selling the energy drink Red Bull on the Austrian market. Red Bull got off the ground in no time, giving people ‘wiiings’ right from the start. In 1992, Red Bull touched down in its first foreign market, Hungary and in 1995 it was launched in the UK, which is now one of its largest markets.

Argumentative Thoreau Essay

Jessica Taylor 13, February 2012 AP English Mrs. Mercer Self-Sufficiency and Individualism Can Harm a Community Henry David Thoreau goes to the woods to live away from duties and to live a life of leisure. He moves far away from any method of communication, such as the post office. He wishes to live independently and self-sufficiently. The quote â€Å"I went to the woods because I wished to live deliberately, to front only the essential facts of life†¦and not, when I came to die, discover that I had not lived. † He summarizes his reasons for living in the woods in this quote.Thoreau wants to live deliberately; to choose his own course and have no one else influence his life. He doesn’t want to get old and look back and realize that there are things in life that he wanted to do, that he has never done. If everyone in a community lived by the virtues of individualism and self-sufficiency, then there would be no community. In a community, everyone contributes somethin g. Individuals in a community work together, in order to solve problems and issues facing the community. Such as, if there has been a terrible natural disaster, communities work together to repair the damage.If the damage is more extensive in some areas than others, then the individuals of that community can work harder to restore it. If everyone in a community lived by the virtues of individualism and self-sufficiency, then in times of crisis or suffering, there would be no sense of community where people helped one another. Also if a community lived by these virtues, then there would be no trust. In order to gain or build trust, there has to be some sort of connection between individuals. In Thoreau’s self-sufficient world, there was no communication.If a person held the virtue of self-sufficiency, this may make other individuals feel offended. People would feel offended because today’s world is all about communication. If an individual blocked out other people and d id not allow them to help him/her, then this might make the other individual feel as if they were not beneficial. Instead of being a community, it would be more of a rivalry between individuals. There would be no trust or companionship. In times when individuals would need each other’s help; there would be no sense of alliance.Everyone would be against one another, because everyone would feel as if each other were untrustworthy. In the United States, we are one giant community; there are many communities within the major one. In times of war or battle, we stand together. Above all, the citizens in the U. S are able to come together to fight the battles when needed. If every citizen in the U. S lived by the virtues of self-sufficiency and individualism then there would be no U. S. in times of war; there would be no army. In an army you must work together to find the best solution to the problem, there has to be teamwork and trust.In a self-sufficient world, everyone would want to do things in their own way, and in return this would cause chaos. A community is a beneficial factor, without it we have nothing. Yes, being self-sufficient can be a helpful virtue, but in the condition of the community it is one virtue that can destroy the community. If there was no sense of an alliance, there would be no way to survive a natural disaster or fatal event. A community can strive and recover from a setback, whereas, if an individual was self-sufficient, then this would be much more difficult.

Boyle Heights Los Angeles Community Needs Assessment

Boyle Heights Los Angeles Community Needs Assessment Boyle Heights is a neighborhood located on the east side of Los Angeles (Healthy City, 2010). An initial assessment of the community revealed issues of poverty and crime. According to the Los Angeles Police Department, Hollenbeck Division (2011), the majority of crimes committed in the Boyle Heights community are property crimes such as auto theft and burglary, however there are also violent crimes such as robbery and aggravated assaults (Los Angeles Police Department COMPSTAT, 2011). According to detective Antonio Macklin of the Hollenbeck police station in Boyle Heights, the majority of crimes are motivated by economic factors as Boyle Heights is a poor community (A. Macklin, personal communication, February 10, 2011). An initial drive and walk through the residential areas of the community of Boyle Heights revealed homes in various states of disrepair. The majority of houses are old. As one walks further along through the streets graffiti is visible. However, this is also a commu nity rich in cultural history. A further walk through the community reveals a historical museum, Mariachi Plaza, Murals depicting Mexican American Culture, Catholic Churches, and family-owned markets, restaurants and clothing stores. Despite crime in the area, children are observed playing in the streets, in the local parks and in their backyards. The community does have various parks and recreation centers as well as community centers. Community Characteristics Physical/Geographical Boyle Heights is located in East Los Angeles and its geographical boundaries are demarcated by the City of Vernon to the South, East Los Angeles to the east, Lincoln Heights and El Sereno to the north, Los Angeles River and Downtown Los Angeles to the West (City of Los Angeles, 2005). For the purpose of this needs assessment, the boundaries of Boyle Heights were narrowed to boundaries as defined by the Boyle Heights Neighborhood Council website (2011) consisting of Marengo Street to the North, 25th stre et to the South, Indiana street to the East and the Los Angeles River to the West (Boyle Heights Neighborhood Council, n.d.). Boyle Heights is a mixture of residential areas, commercial areas, open space and public facilities (City of Los Angeles, 2005). According to data obtained from HealthyCity.org (2010), there are 12 Parks and Recreational Centers within a one mile radius of the Boyle Heights community. Additionally, Boyle Heights has a variety of small businesses punctuated by assets in the community such as White Memorial Medical Center, the extension of the Metro Gold Line and Los Angeles USC Medical Center, which according to the President of the Boyle Heights Chamber of Commerce, Alicia Maldonado, these assets have â€Å"brought improvements to the community, jobs for the residents, customers to the retail establishments and better health care (Boyle Heights Chamber of Commerce, 2011, p. 1)†. Former resident of Boyle Heights, Geneva Garcia, who resided in the area f rom the 1950’s until 2009, stated that â€Å"independent of the presence of gangs and crime in the area†, she has fond memories of her childhood and her life in Boyle Heights because of the many parks, recreational activities, sports and other community activities available to her (G. Garcia, personal communication, February 10, 2011). Ms. Garcia also confirmed that the majority of the community is Latino. This has further been confirmed through data obtained from the HealthyCity.org website and observation of the community.

Article Review Essay Example | Topics and Well Written Essays - 500 words - 17

Article Review - Essay Example Particularly, having found a weakness in the Korean Tourism Organization, KTO website in attracting tourists to its destinations (Jeong et al. 25), it would be critical for the organization to incorporate communications on benefits in the message on its website so as to be effective. But the implications of this study would be far reaching. With the results indicating that travel websites greatly influence majority of overall and cognitive destination image Jeong et al. (21), more DMOs and government tourism agencies would resort to the use of Internet in marketing their tourist destinations. Even in doing so, the content of the websites would be designed to increase effectiveness by adopting measures such as communication of benefits and more convincing information. The findings of this study suggest that DMOs would have to continuously evaluate the content of their travel websites so as to post vivid information that would strongly influence the decision of potential tourists. According to Jeong et al. (25), various African countries have developed their brand images through such processes. It would be critical for DMOs to be sensitive to the dimensions of brand personality when developing their websites as this gives them a competitive edge against their rivals. Visual and audio effects have to be encompassed appropriately to achieve the objectives of such websites. Finally, it would be of much significance to communicate the benefits that a destination would offer as this would attract even tourists who already have information on the destination. I support the findings of this research study. It is the nature of human psychology to make consumption decisions based on the perceived image. The perception of the image greatly depends on the ability of the seller to create a convincing image. In a similar manner, the ability of DMOs to create an effective destination image

Management Essay Example | Topics and Well Written Essays - 750 words - 1

Management - Essay Example The way in which this change was planned and implemented resembled the approaches to organizational change set out by Hughes, Ginnett, and Curphy in their book, Leadership: Enhancing the Lessons of Experience. The first step was the initiation and the planning stage where the change was considered important as well as setting out of various goals and identifying the necessary resources that will help in meeting the set out goals. The second stage was the momentum stage where the resources were directed together with the use of the experienced individuals in the organization who directed the change. The new values were developed together with attitudes and conduct of various stakeholders through internalization. This stage also involved education of the members of staff to integrate the new changes in the system, while other major changes involved the reshuffling of jobs and duties to enable the smooth running of the organization. The final stage in the change process entailed the sta bilizing of the change through the change in the organization’s culture and norms. ... The leaders were able to deal with various complexities that arose in the process of bringing change. These leaders incorporated the help of other stakeholders in formulating policies and clear visions and through this commitment were obtained. Every stakeholder was involved through co-creation, delegation and empowerment and the leaders were able to express their trust in the abilities of their employees and dealt with them with compassion and laid emphasis on the need for continued learning in order to improve the understanding of the new system thus creating efficiency (Hughes, Ginnett & Curphy, 2009). The change process within the institution coincided with Kotter’s eight step process for implementing change within an organization. The institution was able to ascertain a sense of urgency that required the initiation of change. The leaders realized that the introduction of ICT in the organization would improve the efficiency and the overall output thus there was urgency in implementing change thus this prompted the leaders to identify individuals with the right skills in the ICT sector to help in effecting the change needed. The leaders were able to develop the vision together with the strategy that would help the stakeholders in committing themselves towards the achievement of the specified goal. A new channel through which information would be passed to the right people was created and various barriers were eliminated through the empowerment process as well as rewarding people who contributed to the change. This strategy of rewarding people acted as the motivating factor and prompted people to work harder. As the rewarding of people took

Lost In the Mall Essay Example | Topics and Well Written Essays - 750 words

Lost In the Mall - Essay Example This paper stresses that the old Chicago post office was designed by Graham, Anderson, Probst & White in 1921. The nine story tall building was always bustling with activity but there were many problems that surrounded it. As the study outlines Franzen begins the story of â€Å"Lost in the Mall† with a hypothesis which is a good direction for any novelist to conduct his inquiry. The main goal he had in mind was to crack open the scandal of the Chicago Post Office. The hypothesis, on which Franzen bases his story, is the notoriety of the goings on in the post office. He decries the way it worked because it had earned the name of being the largest postal system in the world, but yet the post office was considered the worst in postal deliveries and services and at one time, it almost came to a virtual halt, as the system got clogged with about 10 million mails when they experienced a logjam. The sorting method had failed miserably and was not capable of keeping up with the demand. It was this notorious incident that triggered a full scale investigation which in turn called for a total reorganization of the Postal system in Chicago. The old building had to be vacated when a new and modern building t ook its place and culminated into what is called the U.S Postal service in the year 1971.

Personal Accomplishments Scholarship Essay Example | Topics and Well Written Essays - 250 words

Personal Accomplishments - Scholarship Essay Example and with this talent, I have been able to achieve many awards both in the track and field events to extend of becoming the most valuable player in some games. The same hard work was even protracted in class work by achieving academic awards. This is the reason as to why I am applying for a scholarship. Your organization has a good reputation in offering talents to young people with opportunities for financial assistance to further their skills and areas of strength. This always enables people to uncover any untold dreams in any field they intend to join. I at this moment share the vision of your organization that entails working towards a more equitable and just world by eliminating any impunity. I have demonstrated this talent in my volunteer service as a tourist guide by introducing the beauty of Yilan County to tourists. I did the job without fear nor favor for a period of one month of between June 14th and July 14th. With your help, therefore, I will be able to hone my instincts that are natural and be able to inherent the skills I wish to gain. I believe I will become a better and the most persuasive person in my field of interest by acquiring the ethics needed there in. I at this moment appreciate the gratitude of the organization committee for allowing me tender my application as I look forward to their

Letter of Advice Essay Example | Topics and Well Written Essays - 2250 words - 1

Letter of Advice - Essay Example In verbal communication the person uses the help of his voice to send over messages to the other person whereas non verbal communication is a form in which voice is not used. Non verbal communication includes memos, emails, and other social software as well as eye movement, postures, facial expression, gestures and so on. To develop a perfect sort of communication it is necessary that some elements are kept into view. This brief would further take all these elements into view and provide with the related needs of communication at work and in personal interactions (Taylor 2001). To develop an effective interpersonal communication network it is necessary for the individuals to keep several factors in mind while communicating. In personal relationships, the communication network needs not be formal like letters or memos, yet needs to be perfect in transmitting the messages and views. For instance, if one partner wants to go out, he/she needs to communicate this desire rather than relying on the idea that the other partner will himself/herself identify and fulfill it. To achieve this it is necessary for the person who is communicating to reach clarity. By clarity here it is meant that the person who is communicating should be very clear in stating his thesis of the message. The words chosen by the communicator should be very precise which are clear enough for the other individual’s intellect. Thus it is necessary that the communicator does not drag his message up to critical levels where the other listener gets confused by the message. This confusion ca n therefore lead to several other problems in the relationships (Kelly 1979 & Taylor 2001). Dear Sara and Tim, my advice to you for a successful relationship is to maintain a level of understanding and frankness which allows you to speak out ‘clearly’ your innermost feelings and communicate your expectation without hesitation. The expectations from the other partner to understand the unspoken

Emergency Communication - Public Information Officer Position Assignment

Emergency Communication - Public Information Officer Position - Assignment Example The subordinates should be well informed. There is a need for one to know oneself and seek improvement. Critical thinker: The PIO under his mandate should be able to plan, develop, organize and provide direction for a comprehensive policy on information. He should consult the incident commander in order to educate the rest of the staff and the media about the programs of the department, events, projects, plans and implements (Laft, 2011, p.90). He should evaluate public information and community outreach; should ensure the division meets the applicable laws and regulations; should provide highly responsible, operational assistance and complex administration. He/she fosters good working relationships with the other agencies and serves as the spokesperson of the department. This is because he/she responds to the requests of information from the public. Social and tact: The work may require one being tactful because it entails frequent public contact. He may also have independent judgment. Sometimes it may require one to have a wider knowledge of the department policies that relate to specific areas. Through interaction, he/she should be in a position to research, develop and implement program plans. One should receive inquiries and providing information to the public concerning a wide range of topics (Smoke, 2009, p.65). They include developing and sending out the press releases; this requires discretion and tactfulness in communication with the mass media. Readiness: Arriving properly and well equipped at the incident location and within the acceptable time limits is of utmost importance. He/she should check in according the guidelines set by the agency. The officer should determine the immediate staffing and the resources needed. Assessing the incident, its complexity and media interest is needed. He/she must gather additional supplies to support the efforts if need be. One more point here is

Facilities and Maintenance Systems for Hospitality Research Paper

Facilities and Maintenance Systems for Hospitality - Research Paper Example It is evidently clear from the discussion that the maintenance staff must be equipped with data and integrated voice, mobile devices in order for them to be always within reach and easily available.   It also enables the hotel managers to have visibility into and monitor the progress of duties and work orders. Push-to-talk can be used when instant attention is needed or text messaging. Mobile computers are also effective during processing of work orders and generating automatic audit trails. However, most hotel owners and managers have some weaknesses when it comes hotel designing. They don’t put into consideration the importance of attractive hotel design. Failure to ensure attractive hotel design results in small customer population thus less revenue. There is also need to carry out some maintenance test to ensure quality services. The success of all leading resorts and hotels depends on the quality of services that are offered to the customers. By storing all the building s, rooms, equipment, and floors in a management solution asset, it is possible to track the management and maintenance of everything. The report of the cost will provide the managers with the costs of maintenance at any organizational level. The hotel managers can also set up preventive maintenance approaches for generators and HVAC units to avert failures. Eventually, the management maintenance system can be used to reduce costs, track maintenance, and ensure a quality service to the customers. In addition, using maintenance system can help a hotel or resort management to track management cost, extend the life of assets, provide high-quality services to customers, maintain efficiently and a clean environment. Additionally, facility maintenance system helps in improving labor productivity, reducing costly downtimes, minimizing investment and maintenance costs. Just like a person meets another person for the first day, it takes customers and travelers approximately 60 seconds to lear n and gain the attraction of a resort or hotel. Travelers and customers start by examining the parking area, dà ©cor, signage, the carpet, or the smell of the environment.

Body Mass of Earthworms Essay Example for Free

Body Mass of Earthworms Essay Earthworms play an important role in the turnover of organic matter in soil and maintaining a good soil structure (Lavelle, 1988). Physical properties in soils improved by earthworms include improved aggregation, stability, and porosity. The soil biological and chemical properties of soils that may be modified include nutrient cycling (mainly nitrogen and phosphorus), organic matter decomposition rates, and chemical forms of nutrients in soil and their availability to plants. They also change the soil pH, organic matter dynamics in terms of quality and quantity, microbial and invertebrate activity, and diversity of the microflora and fauna (Lavelle et al. , 1998). Therefore, they are essential for plant growth especially in an extensive agricultural system, such as organic farming, which is based on nutrient release from turnover of organic matter. Earthworms can also be used as a source of protein for animal feed which had been reported to increase the growth of fish, chicken and piglets (Guerro, 1983; Jin-you et al., 1982; Edwards and Niederer, 1988). The mean amounts of essential amino acids recorded in earthworms are found to be very adequate for a good animal feed. Moreover, earthworm tissues contain a preponderance of long-chain fatty acids, many of which cannot be synthesized by non-ruminant animals and an adequate mineral content (Edwards and Niederer, 1988). Recently, the enzymes derived by the earthworms, lumbrokinase or earthworm fibrinolytic enzymes (EFE) which has anticoagulant (blood thinner) property is extensively being used in pharmaceutical and cosmetic industries. Following these valuable application of earthworms, the management of earthworm communities provides a promising field for innovation in agricultural practises. There are many factors affecting the growth and body mass of earthworms that need to be considered during cultivation of earthworms. The soil moisture obviously has an effect on the growth and activity of earthworms. Earthworms lose moisture through their cuticles, so they are very dependent on soil moisture. When soil moisture is optimum, earthworms increase in mass and in their activity if food sources are available (Lee, 1985; Edwards and Bohlen, 1996). Another important factor is the additions of organic matter in the form of farmyard manure which have been found to increase earthworm populations under favourable soil conditions (Lofs-Holmin, 1983a; Hansen, 1996). Several studies found that the mass of earthworms were the highest in manured soil compared to unfertilized and mineral fertilized soils (Hansen and Engelstad,1999; Marhan and Scheu, 2005). The purpose of this study is therefore, was to identify the optimum soil moisture and level of fertilizer that can be used to increase the body mass of earthworms, Pheretima sp. during cultivation. The worms of the genus Pheretima are indigenous to Southeast Asia (Edwards and Lofty, 1972), and widely distributed in tropical rainforests with strongly acid soils. There were two treatments being tested in this experiment. In the moisture content treatments, four different levels of moisture level in soil were compared. As for the fertilizer treatment, the goat manure was added at two different levels and was compared with an unfertilized control. Aim The aim of this experiment was to investigate the effects of moisture content and fertilizers on the body mass of earthworms, Pheretima sp. under laboratory conditions. Any observed difference in body mass may then indicate the optimum soil moisture and fertilizer content which can improve the mass rearing of this species for commercial use. Materials and Methods Study site The study was carried out in the Animal House which is located at Level 8 of Building 3, Monash University, Sunway Campus commencing from 19th April 2010 to 10th May 2010 (22 days). The rearing conditions for Pheretima sp during the study consisted of containers (paper cup) held in continuous darkness at room temperature (25oC). Experimental design The earthworms, Pheretima sp. were obtained from a shop in Klang Valley. Each test container (paper cup) was inoculated with a sample size of five worms (n=5). Before the experiment commences, the initial body mass (Mi) of the worms in each containers was weighed using an analytical balance. Then, each container was added with 500 g of clay-brown soil which was obtained from the Green House of Monash University. Treatments used in this experiment are combinations of two factors, the level of fertilizer application and water application. The treatments were within a Complete Randomized Design (CRD) with 3 replications. All replications of treatments are assigned completely at random to independent experimental subjects. The relationship between three different levels of fertilizer treatment and four different levels of moisture treatment as they relate to the changes in the body mass of earthworms was examined with a split-plot factorial ANOVA, where fertilizer was a between group factor, and moisture content was a within group factor. This resulted in 12 (4 treatment level x 3 replicates) moisture containers in each (three) groups of different level of fertilizer, which made a total of 36 experimental units.

Sons and lovers Essay Example for Free

Sons and lovers Essay In the time that Lawrence Wrote women were thought of as being pure and truthful. Women play an important role in this novel as it often makes us wonder do these characters really exist in reality. Lawrence, in his book Sons and Lovers shares with us many different types of women, in this critical analysis of women in Sons and Lovers I will be dealing with three women Mrs. Morel, Miriam and Lily. Mrs. Morel is the most significant of all the women in the novel, seeing that everything revolves around her. She dislikes her husband because of his persistent consumption of alcohol and the way he abuses her, because of this she focuses all her time and devotion the her two young sons Paul and William. Her love that she gives he two sons can be interpreted as being incestuous desires for instance when Paul is telling his mother that he does not love Miriam and he continuously kisses her. She is treating William and Paul as her partners and is very controlling and she insists on having complete control over them for example when Paul is getting too close to Miriam, Mrs. Morel fears that she will lose control over him and that Miriam being the person that she is will change and bring out the best in Paul. She also fears that Paul is going to forget about her and she is going to be left alone with her drunken abusive husband. As a result of this she chases and treats Miriam badly. The kind of love that is given by Mrs. Morel to her sons is very stifling and there is not much that can come out of such a relationship, because of this Paul is undeveloped and depends on her for everything, he does not know how to be in a relationship and he tells his mother, â€Å"I will not be able to love another as long as you live† this line is important to note because it not only shows that Mrs. Morel’s love is damaging her son but it is also a foreshadowing of what is to come later on in the text. Miriam is another type of woman that Lawrence introduces us to in the novel, she is very shy and soft spoken and slowly falls in love with Paul, she is very spiritual and holy somewhat like a saint/pre-mundane which is spiritual and heavenly. I believe that Miriam will be the salvation of Paul and save him from his mother. She really loves Paul and he is continuously pushing her away because of that stifling attitude of his mother. Miriam has the Power to break Paul away from his mother but does not realize this, or the problem  may be that she is not the fighting type and cannot stand up firm to Mrs. Morel. Paul teaches her French and Algebra but Miriam seems not to understand the algebra and Paul gets extremely annoyed by this he does not understand why she cannot grasp it. He is mean to her because of this and she is extremely clam about the whole situation. Miriam is extremely close to her siblings and takes extremely good care of them and because of this Paul is very angry with her, he does not understand why she does what she does. This is so because Paul was not used to having that amount of love among his siblings. This conflict can also be interpreted as Paul being jealous of the relationship that Miriam has with her siblings. Lilly, a woman that William falls in love with on his stay in London is portrayed to the readers as a Gold-Digger who does not really care about William; she is only with him because of his money and not because of love. Lilly is very rude towards Anne, William’s sister, she orders Anne around on their visit to William’s house. William tells his mother about Lilly and his mother says to leave her. Shortly after when William dies the Morels never hear from Lilly again, only on this one time that she writes to Mrs. Morel stating that she has moved on. The Women in this novel Sons and Lovers play a very important role and has extreme effects on many of the characters whether it be the power of control and possessiveness the fact is that women is symbolic to Lawrence in some way.

Is The Highrise Residential Building Suitable Socially?

Is The Highrise Residential Building Suitable Socially? The high rise allows one to house huge numbers of people in single edifices, allowing one to treat town-planning on a large-scale. (Aregger Glaus, 1967, 27). The highrise is a means of organizing the shambles of a huge city without increasing its spread, of improving living conditions and traffic flow, and creating open spaces for recreation at the same time. (Aregger Glaus, 1967, 33). Moreover, as suggested by writers such as Dewi Cooke, urban sociability can be promoted by high-rise housing since it encourages meetings with neighbours through the sharing of mutual facilities. (Cooke, 2012). The residential high-rise building, offers acceptable and suitable accommodation for a certain part of the population: single people, couples and the smaller families. A highrise building is also capable of transforming an older, but well-preserved district into a visual slum. As a result of its height and mass, it tends to overpower its surrounding not only by its size, but all the other aspects of its appearance. (Aregger Glaus, 1967, p.57). As Earnest F. Burckhardt states due to the height of a high rise, people are relegated to an ant-like existence. The highrise apparently seem less worth fulfilling, and somewhat satanic. Other negative features of this massing include architectural monotony, aggressive exhibitionism vs. traditional horizontal housing that would merge into the landscape. Small towns, in particular, lose a certain ambience of intimacy and modesty. Highrise blocks have something loud and aggressive about them. (Aregger Glaus, 1967, 58). The high rise is capable of causing tenant isolation and even depression. (Qureshi, 2004). 1.2.1. History and motive The motive of designing a high rise lies in the tendency to rise above the self, it is a fundamental human urge. Building into the sky satisfies a primeval instinct. Acted-out collectively, it signifies the desire to dominate. (Earnest F. Burckhardt, Observations on the question of highrise building). The three most common reasons for building these ostentatious high buildings are known to be: architectural emphasis of a certain place in the city, social distinction of individual, group of nation and demonstration of an abstract or concrete power, which can be summed up to be artistic aesthetic motive, sociological motive and religious motive respectively. (AreggerGlaus, 1967, 14). In the west architects were interested in neither giving distinction to individuals or groups, nor in demonstrating any power, but simply wanted to create a vertical spatial element which would effectively articulate and punctuate the historical mass of banal housing that was rapidly spreading around large cities (AreggerGlaus, 1967, 15). Furthermore, the originators of European high-rise building, particularly the residential type, had social motives in mind. Starting with the theory that architectural environment influences mans way of life, they hoped, by means of differentiated, accentuated building, to promote the re-emergence or strengthening of human values and individuality instated of the growing tendency towards collective behaviour. They were successful. (AreggerGlaus, 1967, 15). And in the contemporary period, the constant and increasing growth of todays major cities results in an ever-growing demand of the high rise building, as is the case in New Delhi, India. 1.3 Massing horizontal cities and vertical cities 1.3.1. issues related to cities (Jaipur) based on horizontal massing The traditional cities of India can be studied to understand planned horizontal massed cities. Common problems can be delineated to understand the negative features related to this type of massing in the contemporary world, as described by the Housing and Development Corportation, with particular reference to Rajasthan. Poor infrastructure is found in most of the towns: katcha houses and non-availability of water, sanitation and basic services to bulk of the rural population (23.1) These areas have no planned drainage systems, management of increasing solid waste is thus becoming an issue in such cities.The restricted areas for defecation, open sewers, lack of clean drinking water, infestation by flies, rats and mosquitoes, cramped living, cooking and sleeping quarters and the exposure to industrial and chemical wastes, all make the basti a risky place to live in. The basti was also a major rubbish sorting depot (outsiders called it the kachraor rubbish basti) which makes it all the more hazardous, especially for young children. (Kumar, McNay. Castaldo, 2008, p.11) Many traffic accidents are caused due to unsystematic and mushroom growth of such centres. There are no regular parking areas for trucks which remain parked within the right of the way of the highways. This invariably creates traffic bottlenecks hampering smooth flow of fast highway traffic. (23.7) Maintenance of built heritage is another problem being faced by such cities. Furthermore, due to migration of people from rural areas there is tremendous pressure on limited urban land and on already strained services. Land cost is escalating every year. Living in cities is thus becoming costlier by the day. At the same time quality of life is deteriorating. Due to the increase in population, ground water resources are depleting. On the other hand, due to migration of village youth to the cities, the village economy is getting adversely affected. Most affected villages are those located near the large cities and valuable agricultural lands are being converted in the name of city development. (23.6) Slums are an inevitable by product of urbanization. The growth of slums is a sign of peoples inability to afford land and shelter through the normal market mechanism and the failure of the public sector to ensure equitable access of the same to the poor. Slum housing lacks in term of tenure, structure access to services are which is deprived of civic amenities. These unauthorized colonies are further problematic since they are set up on agricultural land. 1.3.2. issues related to cities based on vertical massing In the city of Melbourne, with the presence of the heritage buildings and the high rise, from the 71st floor of Melbournes tallest building, the Eureka Tower, Melbournes centre looks small and uneven. The low-rise heritage buildings contrast markedly with the glass and concrete towers that have sprung up in between. Still, theres that view stretching far out to the north and west of the city and curving around the beaches past St Kilda. The vista from the Eureka Tower is vast and beautiful. (Cooke, 2010). Another example is that of Pruitt-Igoe in St. Louis; built as part of the post-war regeneration, it was completed in 1956 but was demolished just fourteen years later after being beset by disrepair, vandalism and crime. For families with children, the high-rise complex did not offer them respite from poverty or crime, but merely gathered the ingredients for it together in one place. In many cases, the high-rise ideal is progressively changed from a citadel of modernism to that of a problem estate, a place of poverty, of aliens and illegal immigrants, petty crime, unemployment, with a high incidence of truancy and drug abuse (Helleman and Wassenberg, 2004, p.6). Against such negativism, it is no surprise that the resultant response was to halt high-rise public housing construction, and even demolition. 1.4 Housing and factors which affect it India is a country where thousands of people migrate to the city for reasons such as social mobility, job opportunities etc. When the architect designs housing factors such as regional identity, culture and traditions are not a priority of the designer. The architect designs to meet the demands of the city. In doing so, the architect controls the societys mode of living in accordance to what he thinks is right. Patterns of housing have constantly changed to accommodate the pressures of land, materials, bye-laws, architectural styles and social cultural values. Human relationships and the associated cultural images are expressed by the built form of various levels, at neighbourhood level by the settlement, at community level by cluster of houses, and at the family level by the house unit. Housing forms a large part of our environment, where physical and infrastructural facilities are shared amongst people. The way housing is built reflects the understanding and attitudes of society with respect to the climate, culture, architecture and the economy. (Ritu. 1992. p. 10). The prevailing socio-economic order has the final say in the layout and building of housing. The effect of recognizing this meant a real breakthrough in the theory and practice of town-planning. Until then, town-planning had been in conflict with a society that apparently refused to understand its purpose and thereby made the realization of it impossible. (Aregger Glaus, 1967, p.23). The town planners and architects gradually began to see the necessity of coming to terms with society if they were to build cities. 1.5 Housing and present situation in Delhi and NCR The overall shortage in EWS and LIG housing in India has been estimated at close to 25 million dwelling units by Micro Housing Finance Corporation. With rapid urbanization and increasing labour mobility arising due to the shift from the agrarian economy to the industrialised and service economy emerging in India, this shortfall of residential accommodation is increasing rapidly. With five people to a dwelling unit, the minimum living space required per dwelling unit is about 300 sq ft, which means that approximately 7,500 million sq ft needs to be built. At a conservative cost of Rs 1,000 per sq ft in urban India where most of the demand exists, the overall investment requirement is a staggering Rs 750,000 cr. (Menon, 2009, p.1). 1.6 Social scenario in urban India with respect to housing With the growth and development of science, technology, trade and commerce there has also been an enormous explosion of human population in modern Indian society. Such a high growth in population in relation to the changes in the life styles of human beings have turned people to be city oriented and agriculture which was previously the main engagement of people has gradually given way to occupations in the fields of industry, trade and commerce. All these factors have made a large section of the populace rushing to the cities creating thereby tremendous and unmanageable space problems. Dwelling space getting scarcer, there is little possibility for horizontal expansion in the cities to facilitate accommodation of such perennial flow of people. As remedial measures, a two-fold planning has been contemplated and is being acted upon. The first way out has been the expansion of city limits and inclusion of the contiguous suburbs within the ambits of the cities. The other remedial measure has been the vertical expansion of the available spaces providing maximum possible accommodation to as many numbers of people as possible through the construction of high rise buildings. In the developed countries of the world like the United States, Canada, The United Kingdom, France, Germany, China , Japan and others construction of high rise buildings started from the early twentieth century while in a developing country like India it began in the later half of that century. (Chatterjee, 2009. p.85). Through further research and study it shall be explored whether India is a suitable place for the growth of highrise buildings, also known as skyscrapers. The highrise shall be studied in the context of housing. It is known that the demand of housing has been escalating in the nation with the increase in urbanization, increase in population and many other factors. It shall be explored if a transition or transformation from horizontal based traditional housing to vertical high rise residential buildings is actually required in the present time. Furthermore, the dissertation would be a critique and analysis, considering the negative and positive perspectives of this transition in residential massing and its effects on the society. The social suitability of the highrise residential building in Delhi and the NCR shall thus be analyzed. Need of the study The study is required to create awareness of the consequences of designing vertically. This awareness would be of pertinence, especially today, because constructing high rise residential buildings is the current trend of the city of Delhi. The knowledge of the issues would help a designer to design. The study would also help individuals residing in a high rise by providing options to deal with problems, if any, which may occur due to a high rise. In other words, firstly the difficulties one faces while residing in a vertical massing will have to be recognized. Then these features can be addressed architecturally. Similarly, the positive aspects of living in a high rise will be delineated. Scope of study 1. The traditional horizontal massing and the approach of vertical massing its general positive and negative features with respect to any existing cities The specific type of massing in study will be housing The height of a building can be analysed with respect to social aspects. Relationships between the two can be figured out, if any exist. The particular context chosen for analysis is the area of my current residence, the capital city of India, Delhi. Since this is a place which can be physically experienced and observed firsthand. Identification of case studies The housing societies where a survey shall be conducted are: Low rise housing four storey building Sector B-10, Vasant Kunj Med rise housing ten storey building Eligibal CGHS plot no 38, Sector 10, Dwarka High rise housing twenty storey building Gurgaon Limitations of study The analysis, to some extent, is based on the analysis of other writers, architects, sociologists etc, since a significant amount of firsthand experience is not available. In order to analyze human response to a high rise residential building and to understand its effect on the society one should talk to people. But due to the time available this cannot be done extensively, but at a small scale. Consequently, interviews, questionnaires and surveys would be followed by shortcomings such as: Sample size: analysis will have to be based on a sample population, which may or may not reflect the social effects of the high rise of the entire region of Delhi accurately People: a number of subdivisions exist within the sample size, which have to be studies separately, such as male, female, children, the elderly, age groups, generations, classes within the society e.g socio-economic strata etc. Area, location: particular areas are chosen according to accessibility Biases, cultural preferences and many other issues may arise General trends: The subject of study, human response to a high rise is subjective in manner. Conclusions or analysis can be drawn by general trends observed only. Results: These results may or may not be representative of the entire population in study. The highrise residential buildings have been a part of other parts of the world for a longer period of time than Delhi. Consequently, the majority of the literature available or critique of the highrise is from a context different from the context in study. When considering the situations abroad, some arguments may or may not apply to Delhi for reasons such as cultural preferences, lifestyles and differences in social-economic strata. Research Methodology Find attached flowchart and Questionnaire The prepared questionnaire will be carried out in the three housing societies. A minimum number of fifteen people will be interviewed, five people within each age group i.e. 60. 2. Highrise living 2.1 Human response to tall buildings High rises have been accused of causing many unpleasant outcomes, including fear, dissatisfaction, stress, behavior problems, suicide, poor social relations, reduced helpfulness, and hindered child development. Early studies and reviews concluded that high-rises are, on balance, not bene ¬Ã‚ cial for residents. At the societal level, they are accused of burdening existing services and infrastructure, worsening tra ¬Ã†â€™c problems, and damaging the character of neighbourhoods (Gifford, 2007. p.2). 2.2 Social implications of built form analysis of different types of spaces The design of urban developments, including high-rise buildings, can influence the social capital and sense of social connectedness amongst residents. For instance, Leyden in 2003 completed a study on the relationship between urban design and social capital and found that residents who lived in mixed-use developments with opportunities for walking rather than driving as a mode of transport, had a higher level of social capital and social cohesion than those who lived in developments lacking these features. (Wilson, 2008, p. 6). Social relations may be divided into two main domains, relationships within a dwelling and relationships among neighbours in the building. One review concluded that high-rise residents have poor social relationships, both among themselves and toward outsiders (Korte Huismans, 1983). In one within-dwelling study in a building in which residences were equal in floor area and supplied furniture, roommates on higher floors got along with one another better than roommates on lower floors (Schiffenbauer, 1979). However, as reported earlier, Edwards, Booth, and Edwards (1982) concluded that high rises are associated with greater marital discord than low rises. (quoted in Gifford, 2007, p. 9). An examination of friendship patterns within a high rise showed that proximity is a major determinant of social interaction (Bochner, Duncan, Kennedy Orr, 1976). Experience suggests that most social interaction occurs among residents of the same floor; if this is so, then buildings with many floors will include a few friends and acquaintances for the typical resident, and many strangers from other floors. Ginsberg Churchman, in an Israeli study of women who lived in 8- and 20-storey buildings found that 97 % knew at least someone on their own floor, and 67 % knew everyone on their floor; in contrast, 36 % knew over 30 % of all people living in their building (1985). Most women did interact with neighbours, yet reported no problems with privacy. In a large-scale study in Toronto, Michelson found that high-rise apartment dwellers tended to choose friends outside the building, from school or work (1977). These residents viewed their neighbours negatively and as dissimilar to themselve s, except that they were approximate financial equals. In Hong Kong, a high-rise, high-density city, interview results suggest that the overall sense of residential community is low and that where respondents had a very strong sense of neighbourhood, their interactions were often work- or school-based, with colleagues or schoolmates living in the same area (Forrest, La Grange Ngai-Ming, 2002). (quoted in Gifford, 2007, p. 9). Studies that compare housing forms suggest that high-rise dwellers may have more respondents reported knowing about twice as many families as those in low rises (Williamson, 1978). However, knowing more neighbours did not translate to close relations; the German high-rise residents reported less visiting and borrowing among their neighbours, and that their closest friends were more likely to be colleagues at work than neighbours. Both the German and Italian respondents said that they would like to have more friends among their neighbours, and that they believed they would have more friends if they lived in a smaller building. Outdoor socializing was examined in a study of three housing types in a low-income neighborhood: an old ghetto neighbourhood of low-rise tenement houses, a traditional high-rise housing project and an innovative high-rise housing project, where a creative outdoor design had been added to encourage outdoor use (Holahan, 1976). The old neighborhood and the innovat ive project showed higher levels of outdoor socializing than did the traditional project, which suggests that high-rises will discourage social interaction in their vicinity but that this can be overcome by setting aside an area designed to encourage social interaction. Nature also seems to facilitate social interaction. Researchers observed the presence and location of trees and the presence and location of youth and adults near a high-rise and a low-rise public housing development (Coley, Kuo Sullivan, 1997). Spaces with trees attracted larger and more mixed groups of people than did spaces without natural elements. High-rise residents may have more acquaintances but fewer friends because residents of high rises simply encounter a larger number of people in their building than residents of low rises (Churchman Ginsberg, 1984). More of these people are strangers, too, but one gets to know some of the strangers, over time, at least superficially. Consistent with the notion that lower levels are associated with more friendships, garden apartment residents reported having three times as many friends in the building as did high-rise residents (Boyd, Morris Peel, 1965). Similar results were reported in another study: three-quarters of low-rise residents reported they had made good friendships within their project, but only half of the residents of a high rise could make the same claim (Stevenson, Martin ONeil, 1967). Friendship formation depends on multiple factors, however, differences between the low- and high-rises in the friendship-related attitudes can be found. High-rises were experienced as lower in involvement, support, order and organization, but higher on independence. (Gifford, 2007, p. 10). Research is unanimous in the finding that rates of helping others are lower in high-rise buildings. The nature of most high rises supports anonymity and depersonalization of ones neighbours, so that living in a high rise tends to have both the advantages, such as greater privacy and freedom from unwanted social interaction and disadvantages, less intimate social interaction and less caring about anonymous others as large cities. (Gifford, 2007, p. 12). The gist of the evidence about social relations is that residents of high rises encounter many more other residents, know of or about more others, but have fewer friendships in the building, per capita, than residents of low rises. Social interaction is more difficult for residents to regulate. This can lead to withdrawal, which can lead to loss of community and social support. The structure of high rises usually is such that one is not likely to meet residents of other floors except in elevators and lobbies, which are barely more personal than the street. Thus, one lives physically close to many others, but in practice is limited to those on ones floor for the sort of encounters that might lead to friendship, such as borrowing food or talking while children play. Male-female differences may moderate friendship formation in high versus low rises. (quoted in Gifford, 2007, p. 12) 2.3 The impact of high rise housing on neighbourhood livability Residents of public high-rise housing estates are likely to perceive different aspects of their housing and neighbourhood in different ways, dependent on their sense of belonging. Some residents may explain stigma in reference to the irresponsible behaviour of fellow residents (Hastings, 2004). Others may not feel connected to their neighbourhood and may not use community facilities (Hastings, 2004). Forrest and Kearns (2001) suggested that communication between residents shapes the image of their neighbourhood and stated: neighbourhoods seem to acquire their identity through an on-going commentary between themselves and this continuous dialogue between different groups and agencies shapes the cognitive map of the city and establishes good and bad reputations (p.2135) (quoted in Wilson, 2008, p. 5). However, the social connectedness of urban high-rise developments may influence residential satisfaction. Halpern (1995) suggested that if people are in frequent contact with their neighbours, then the objective quality of their house makes little difference to their level of residential satisfaction. On the other hand, Halpern (1995) asserted that if people are not in frequent contact with their neighbours then consequently, the objective quality of their house has a large impact on their satisfaction. In other words, residents who are involved in their local community tend to be happy with where they live regardless of the physical quality of their homes (Halpern, 1995, p.113). (quoted in Wilson, 2008, p. 6). Baum and Palmer (2002) found, from their study of residents perceptions of the influence of place on levels of social capital, that there exists a direct link between urban infrastructure and social capital. These authors concluded that higher levels of social capital are likely to occur in neighbourhoods where residents have a positive image of their environment and where their environments are green with open spaces Additionally, natural features and open spaces were found to facilitate a sense of community in new urbanist communities. (quoted in Wilson, 2008, p. 6). As well as green spaces contributing to urban neighbourhoods social connectedness, pets have been found to facilitate social capital too. A study completed by Wood, Giles-Corti and Bulsara (2005) investigated the role that pets can play in promoting social capital, by surveying a random sample of 339 Australian residents. These authors found that pets promote opportunities for their owners to have social contact with other pet owners, neighbours and members of their community. Furthermore, pets were found to motivate owners to participate in community events and to make use of community facilities (Wood, 2005). (quoted in Wilson, 2008, p. 7). 2.4 The family in highrise housing 2.5 Children in highrise housing Innumerable studies suggest that children have problems in high-rises. It is known forfamilies with small children, the evidence demonstrates that high-rise living is an unsuitable form of accommodation (Conway Adams, 1977, p. 595.) Another study concludes that high-rise housing does not provide an appropriate living environment for preschool or school-age children because too few of the attributes of a single-family house have been accounted for (Cooper Marcus Hogue, 1976, p. 34. This has not seemed to change with time. Children under 8 are usually not allowed to go downstairs by themselves, and if they were allowed to go down, parents found it difficult to supervise their play. The problems range from fundamental child development issues to everyday activities such as play. For example, a Japanese investigation (Oda, Taniguchi, Wen Higurashi, 1989) concluded that the development of infants raised above the fifth floor in high-rise buildings is delayed, compared to those raised below the fifth floor. The development of numerous skills, such as dressing, helping and appropriate urination was slower. Children who live on higher floors also go outside to play less often (Nitta, 1980, in Oda et al., 1989). A study in India recognized that childrens difficulties are not solely a function of living in high rises (Oke, Khattar, Pant Saraswathi, 1999). Learning to read may be affected by the floor level on which children live (Cohen, Glass Singer, 1973). The researchers measured sound levels, ability to discriminate auditory stimuli, and reading skills in children who lived in high rises built above a major highway in New York. Children in lower-level apartments, Gifford 10 discriminate sounds and had poorer reading skills, than children who lived in higher floors. Apparently, where traffic noise is a considerable factor, high rises may be good for children who live higher up in high rises. Childrens play clearly is affected, as parents in high rises either keep their children indoors more often, which means close protection or over-protection in an indoor environment, or allow them outside, many floors away, which can result in under supervision. One outcome is that children in high rises, on balance, spend more time playing alone and in restricted play (Gittus, 1976). Perhaps this is why there is evidence that high-rise raised children have lower levels of motor ability than children reared in single-family dwellings (Crawford Virgin, 1971; cited in Michelson, 1977). (quoted in Gifford, 2007, p. 11). 2.6 The elderly in highrise housing A study by Kweon, Sullivan and Wiley (1998) found that elderly public highrise housing residents sense of community was stronger when they spent time in outdoor green common spaces, areas with trees and grass. (quoted in Wilson, 2008, p. 6). Welfare and the types of living arrangement for the elderly are also gaining wider attention. The aged should be supported by their families, the government and the community, to live and be integrated into the mainstream community for as long as possible (National Council of Social Services, 1996). Hence, planning and designing of housing with essential supporting services should be carried out for this group of people who are more at risk and deserving of care and consideration. 2.7 Secondary studies done on residential responses on high rise living 3. Primary study Case studies done in Delhi and NCR 3.1 Methodology A questionnaire based survey is conducted in housing societies of varying heights (sample questionnaire attached). The questionnaire aims to find social implications with respect to heights of residential buildings. The same number of people are surveyed in all the case studies i.e 15 people, further divided equally in the age groups: teenager, adult and elderly. Data is further analysed to understand the topic in study. 3.2 Selection criteria of case studies Distinct variation in height (4 storey, 10 storey, 20 storey) Within Delhi or NCR 3.3 Data collection through Questionnaire 3.3.1. Low rise housing, Vasant Kunj Not done yet 3.3.2. Med rise housing, Dwarka Elligible Co-operative Group Housing society (10 storey building) Address: Plot no 38, Sector 10, Dwarka 3.3.3. High rise housing, Gurgaon Not done yet 4. Analysis of Data 5. Findings According to the case study done in Dwarka, a pattern can be observed between the liking of a particular type of housing i.e low, medium, high and the generation. It is found that teenagers, todays generation prefer the highrise. Adults prefer medium rise housing walk ups. While the elderly prefer the bungalow system, the idea where one can say this particular piece of land is the property of my family and me. A highrise, however, stresses on community land or space, then the unit or apartment becomes the property of the individual owner. The finding exemplifies how one becomes accustomed to particular conditions during their years of development and seems to become their preferred style of living. It is also found that there are a number of spaces where people interact such as the community hall, gym, badminton court, children play area, the road which runs along the periphery of the society which acts a Theories of Demand for Audit: An Analysis Theories of Demand for Audit: An Analysis Audit refers to an examination of the financial reports of a firm by an independent entity. The separation of business ownership and management in modern society has created a need for accountability; causing the role of audit to change as the needs of stakeholders change. Audit, in itself, caters to the relationship of accountability; independent from other parts of the firm to provide a true and fair view of the financial reports of an organisation. Whereas, the value relevance refers to the auditors ability and responsibility to provide reasonable assurance that financial statements are free of material misstatement, either due to fraud or error; or both. Audit theories provide a framework for auditing, uncovers the laws that govern the audit process and the relationship between different parties of a firm, forming the basis of the role of audit. Mautz and Sharaf expressed that concepts provide a basis for advancement in the field of knowledge by facilitating communication about it and its problems. There are many theories which may explain demand for audit services in modern societies. These include, but are not limited to; The policeman theory The credibility theory The theory of inspired confidence The agency theory The policeman theory asserts that the auditor is responsible for searching, discovering and preventing any fraudulent activity. However, the role of auditors is to provide reasonable assurance and an independent, true and fair view of the financial statements. Although, there has been more pressure on auditors to detect fraud after recent reporting scandals e.g. Enron. It can be argued that in modern societies, the users of statements want auditors to be responsible for fraud detection as they use audit reports to analyse and make decisions. However, auditors are not responsible for finding all fraud but should improve their detection rate to instil public confidence. ISA (UK and Ireland) 240 states that the primary responsibility of fraud prevention and detection rests with the management and the governance of an organisation; it is also important that more emphasis is placed on prevention of fraud. However, the auditor also has a duty of care to the end users of audit reports and s hould consider risks of material misstatements due to fraud when calculating audit risk. The credibility theory suggests that adding credibility to financial statements is an integral part of auditing, making it a fundamental service auditors provide to clients. Audited financial statements boost users confidence in an organisations financial records and managements stewardship; in turn, improving their decision quality such as, investment or new contracts, based on reliable information. This is because stakeholders need to have faith in the financial statements. The credibility gained by financial statements would affect decisions by stakeholders (e.g. Credit limits provided by suppliers) and also helps shareholders put trust in management; reducing the information asymmetry between stakeholders and management. However, Porter (1990) concluded, that audited information does not form the primary basis for investors investment decisions, but in my opinion audit reports may still play a part; albeit small, in investment decisions. The theory of inspired confidence focuses on both the demand and supply of audit services. The relationship of accountability is realised with financial statements; however, as outside parties cannot monitor any material misstatement or bias in financial reports, the demand for an independent reliable audit arises. The supply of audit services should satisfy the public confidence that arises from the audit and fulfil community expectations, as the general function of audit is derived from the need for independent examination and an expert opinion based on findings; due to the confidence society places in an independent auditors opinion. It can be assumed that if society lost confidence in audit opinion, the social usefulness of audit would cease; as audit delivers benefits to the users of financial statements. However, as Limperg argues an auditor should try to meet the expectations of a rational outsider but not create higher expectations from his audit report than is justifiable by his examination of audit evidence. As Limperg states The theory expects from the accountant that in each special case he ascertains what expectations he arouses; that he realizes the tenor of the confidence that he inspires with the fulfillment of each specific function (Limperg Institute, 1985, 19). The auditor should maintain appropriate business practices to maintain his independence from the firm being audited, in order to satisfy his obligation to examine business practices and provide a credible opinion on the financial statements. The agency theory emphasises that audit services are employed in both the interests of third parties and management. An agency relationship exists between the agent (management) and principals (shareholders, employees, banks etc.); where the authority of decision-making is delegated to the agent. If both principals and agents want to maximise utility, the agent may not always act in the best interests of the principal as their interests may differ e.g. shareholders may want to maximise share value, management may be interested in company growth. Hence, agency theory focuses on the costs and benefits of an agent-principal relationship. Costs that arise due to the decision-making authority given to agents, in modern companies due to separation of ownership and control are agency costs, agency costs are the sum of the monitoring expense by the principal, the bonding expense of the agent and the residual loss. A beneficial agency cost would maximise shareholder value and an unwanted agency cost would arise due to conflict of interest between shareholders and managers. Analysis of agency costs give an indication of how well an agent is discharging his responsibilities towards the principal, enabling the principal to observe and introduce controls to reduce any conflict of interest. As an organisation has many contracts, several parties (e.g. suppliers, employees etc.) which add value to the company for a given price, for their own personal interests; it is the agents responsibility to optimise the contracts to maximise the value of the organisation. An audit is a monitoring mechanism for principals to gain an independent and reliable opinion on the financial statements provided by the agent, reinforcing accountability and maintaining confidence and trust in the organisation. Agency theory is the most widely used audit theory. These theories demonstrate the need of accountability in modern society and the role of audit in providing reasonable assurance and unbiased opinion to users of financial statements, about an organisation. Stakeholders place trust in auditors due to the credibility of audit; lenders, suppliers and employees may want reasonable assurance on the accounts of an organisation before any business contracts are established. Shareholders want an independent opinion on the running of the organisation and how the management is executing its stewardship, they also require a true and fair view of financial statements to analyse their investment in the organisation and to gain confidence in the management and in turn, the organisation. Societal expectations from auditors may exceed the capability of audit creating an audit expectation gap, where users of financial statements expect an auditor to detect all material fraud; due to their legal access to company records and right to gain explanation from employees for the purpose of audit. ISA 200 also emphasises that due to the limitations of an audit, there is an unavoidable risk that some material misstatements will not be detected, even when the audit is done in accordance with the ISAs (UK and Ireland). Hence, while auditors discharge their duties, they should educate the public about the inherent limitations of audit and their role in financial reporting. It should be understood that auditors too rely on the management to gain information about the activities of an organisation. Imparting that the audit is based on calculated audit risk which would have been reduced to an acceptable level however, it is not possible to provide an audit opinion without any audit r isk present. Audit theory has evolved over time as needs of society changed, so did audit techniques resulting in a change of auditor function. A considerable investment into the development of auditing theory is justified as it will help us address audit deficiencies with a more tailored approach towards the complex needs of modern society, with the fast-paced trading of stocks and extensive contracts of organisations. Auditors are placed in a position of trust to provide an independent and unbiased opinion on financial statements. Extensive research in developing audit theory might help auditors to discharge their duty with more competence and may reduce audit risk substantially. However, it can be argued that the expectation gap should be filled by means of education in order to enable stakeholders and third parties to interpret and analyse audit reports correctly, with rational expectations from the auditors. Also, to help them make informed decisions based on audit reports, fulfilling the pu rpose of the audit.

The Scarlet Letter Freely Adapted as a Movie :: Movie Film comparison compare contrast

The Scarlet Letter Freely Adapted as a Movie      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The gods and goddesses of Greek mythology had temples erected in their names. They were worshipped and most times adored. The people brought offerings to these gods in the form of food, drink, and gold. Today’s gods and goddesses don’t sit high on Mount Olympus. They sit high on or behind the movie screen. We visit their temples in record numbers and bring food, drink, and the mighty dollar. But what do they offer us in return? Voyeurism, titillation, narcissismà ·all in a rebirth of classical American literature, which through their filters becomes sappy love stories with politically correct happy endings. In this way, their gifts are made more palatable for an audience they feel is not quite ready for films dealing with bitter social controversy, such as sin, hypocrisy, spiritual crisis, and guilt.    Nathaniel Hawthorne’s The Scarlet Letter is one of the classics that is experiencing this renaissance. Director Roland Joffe has enlisted the aid of writers Michael Mann and Christopher Crowe to produce a body of work also entitled The Scarlet Letter. The effort to introduce the American audience to this classical piece of literature was undertaken, as the film’s star Demi Moore asserts, because "not many people have read the book" (qtd. in Mr. Showbiz, par. 4). However, in doing so, Joffe has taken away the essence of Hawthorne. "It [is] sorrowful to think how many days and weeks and months and years of toil [have] been wasted on these musty papers [of Hawthorne’s] never more to be glanced at by human eyes. But, then, what reams of other manuscripts - filled [ ·] with the thought of inventive brains and the rich effusion of deep hearts - [have] gone equally to oblivion" (Hawthorne 46; The Custom House).    In film, the viewer sees a story from the director’s perspective. When experiencing a novel, the reader is drawn into the authorà ¢s story and relates to the characters and events created by the author. He is allowed to bring forth his own imagination to recreate the characters and events by visualizing what the writer describes. He chooses the voice of each character, pictures how the character looks, and brings his own personal experiences forth to enhance the written word. He has an opportunity to be one-on-one with the author, hear his words, and experience for myself the charactersà ¢ emotions.

Lee Silverman Voice Treatment :: Health, Parkinson’s Disease

Lee Silverman Voice Treatment (LSVT) is primary utilized as a voice treatment for individuals with Parkinson’s Disease (PD) and attempts to increase vocal loudness and improve vocal function (Ramig L, Sapir S, Fox C, and Countryman S, 2001) (Countryman S, Hoehn M, O’Brien C, Pawlas A, Ramig L, and Sapir S, 2001). There has also been success in utilizing this treatment protocol for patients with dysarthria associated with stroke, and traumatic brain injury as well as children who have cerebral palsy and Down syndrome (Spielman, J Ramig L Mahler L Halpern A Gavin W 2007, )R., Theodoros, D., & Cornwell, P. (January 01, 2008), Marchant, J., McAuliffe, M., & Huckabee, M.-L. (January 01, 2008. LSVT was conceived in 1987 and has been extensively studied around the world since then (Countryman et. Al). LSVT is a very unique form of voice therapy in that it focuses on several very simple tasks that are designed to maximize the client’s phonation and respiratory functions. (Countrymen et al.) Spielman et all2007 indicated that the standard course of treatment was an extensive treatment schedule of one hour a day, four days a week, for four consecutive weeks. The basis of the treatment regime boils down to overcoming the perception among clients with PD that there is nothing wrong with their speech, and than utilizing intensive sensorimotor training to help them to recognize and use increased effort and louder speech in their day-to-day communication. (Ramig, L. O., Fox, C., & Sapir, S. (January 01, 2004)) Most research studies to test the application and success of LSVT seem to follow the same basic research methodology. Clients with PD are recruited from local support groups, through newspaper advertisements or contact with specialists in other related medical fields. (Countryman et al 2001) (Ramig et al 2001). The normal testing method appears to be randomized control group studies with clients being separated into groups that either receive LSVT or do not receive any voice related therapy, or groups that receive more traditional and less intense forms of vocal or respiration therapy (Ramig et al 2004)(Ramig et al 2001) (Countrymen S. 2001) (Constantinescu, G., Theodoros, D., Russell, T., Ward, E., Wilson, S., & Wootton, R. (January 01, 2011). Control groups can further be broken down into age and gender categories. Initially the clients all have their sound pressure levels are measured to establish a baseline reference point.

Free College Admissions Essays: Strength and Weakness :: College Admissions Essays

Strength and Weakness Everyone has strengths and weaknesses but as a child, it's hard to deal with your weaknesses. It's not until you grow up and realize that you have to use your strengths to overcome your weaknesses. Combining logic with technology can be a useful tool. For me it was the way to overcome my disability. Early on in my education I encountered learning disabilities. These learning disabilities included reading, spelling, grammar, and difficulty in time writing reports. These learning disabilities have frustrated me. I wondered " Why couldn't I do this?" I knew that I had the intelligence, but I just could not finish the assignments. I would then become angry. My anger sometimes led me to break pencils and throw them across my room. The basis of my learning disabilities, I discovered, was in transferring my thoughts and ideas from my head to paper. Reading was also a challenge for me in the early grades. I never had trouble understanding stories themselves; but when I had to answer question s about what I had read, I often had difficulty formulating an answer. Another major issue I had was the slow pace of my work. In elementary school I usually didn't finish my homework until 10 o'clock at night. Other students in my grade were finished by 7 o'clock. Although this was difficult for me to deal with, I did not let it stop me from completing my homework. Originally I felt sorry for myself. I believed that I would never overcome these problems. This led me to complain how unfair it was. Perhaps, I thought, someone did not want me to succeed. Word processing was a huge benefit to me in overcoming my learning disabilities. Before I had a desktop computer I had great difficulty writing reports. This was due to the fact that I had to type up my reports using a typewriter. After every sentence, my mother had to check my spelling. Due to this my progress was at a snail's pace. Also, throughout elementary school, and into the beginning of high school, I had illegible notes. Then , at the beginning of junior year, I purchased a notebook computer. This aided me greatly. I could now actually take notes since I could type far faster than I could write. Free College Admissions Essays: Strength and Weakness :: College Admissions Essays Strength and Weakness Everyone has strengths and weaknesses but as a child, it's hard to deal with your weaknesses. It's not until you grow up and realize that you have to use your strengths to overcome your weaknesses. Combining logic with technology can be a useful tool. For me it was the way to overcome my disability. Early on in my education I encountered learning disabilities. These learning disabilities included reading, spelling, grammar, and difficulty in time writing reports. These learning disabilities have frustrated me. I wondered " Why couldn't I do this?" I knew that I had the intelligence, but I just could not finish the assignments. I would then become angry. My anger sometimes led me to break pencils and throw them across my room. The basis of my learning disabilities, I discovered, was in transferring my thoughts and ideas from my head to paper. Reading was also a challenge for me in the early grades. I never had trouble understanding stories themselves; but when I had to answer question s about what I had read, I often had difficulty formulating an answer. Another major issue I had was the slow pace of my work. In elementary school I usually didn't finish my homework until 10 o'clock at night. Other students in my grade were finished by 7 o'clock. Although this was difficult for me to deal with, I did not let it stop me from completing my homework. Originally I felt sorry for myself. I believed that I would never overcome these problems. This led me to complain how unfair it was. Perhaps, I thought, someone did not want me to succeed. Word processing was a huge benefit to me in overcoming my learning disabilities. Before I had a desktop computer I had great difficulty writing reports. This was due to the fact that I had to type up my reports using a typewriter. After every sentence, my mother had to check my spelling. Due to this my progress was at a snail's pace. Also, throughout elementary school, and into the beginning of high school, I had illegible notes. Then , at the beginning of junior year, I purchased a notebook computer. This aided me greatly. I could now actually take notes since I could type far faster than I could write.

Cross Cultural Relationships

As the world becomes more and more internationally connected, the need to understand people from different cultures and how to interact appropriately with them also increases. Managers and leaders need to develop intercultural competences that can help them be more aware of their own culturally-based perceptions, norms, and patterns of thinking, and consequently adapt their behaviors according to specific cultural contexts. Managing people across cultures offers solid theoretical frameworks and practical insights to handle the cultural challenges in managing people in a globalized workplace. Cross cultural management addresses topics including cross-cultural communication and understanding at both interpersonal and inter-organizational levels, leading multicultural and global virtual teams, cross-cultural leadership, managing cross-cultural joint ventures, transferring managerial practices across cultures, and managing international assignments. To understand what is cross cultural relationship, we first need to understand what culture is. Culture : Culture is the philosophy of life, the values, norms and rules, and actual behavior – as well as the material and immaterial products from these – which are taken over by man from the past generations, and which man wants to bring forward to the next generation – eventually in a different form – and which in one way or another separate individuals belonging to the culture from individuals belonging to other cultures. Cross-cultural organizational behavior (OB) is the study of cross-cultural similarities and differences in processes and behavior at work and the dynamics of cross-cultural interfaces in multicultural domestic and international contexts. Any relationship at a workplace has its pros and cons. However, when it comes to cross cultural relationships, the advantages and challenges faced are different compared to a domestic workplace, which can be seen below. Advantages Of Cross Cultural Relationship At Workplace : Managers who have worked in foreign locations acknowledge that understanding the culture in those locations is necessary if one is to manage effectively. Some of the advantages of a cross cultural relationship at workplace are as follows :- * Learn the skills required to overcome the potential hurdles embedded in cultural differences and to leverage. * Attain the competencies to manage truly global teams. * Become a leader and motivate people at both interpersonal and organizational levels. Disadvantages Of Cross Cultural Relationship At Workplace : However, there are some challenges that one faces in such a diverse work environment :- * Communication is the key in workplace and when a person is in charge of across cultural team that can present him/her with many unique challenges in terms of language, dealing with accents and the different meaning of words in different countries. * In case of an organization rolling out a new tool or application that will require training, they need to consider how to provide training for people that are located in different countries and different time zones so that they all get the same message and are able to use the tools in the same way. One might also be subject to discrimination due to race, gender, language, etc. due to difference in opinion among various cultures. Why is it Important : Many different places or areas in which cross-cultural management occurs and in which cross-cultural or intercultural communication plays a large role: a) Management of organizations based in countries w ith different cultures to one's own, e. g. Danish companies operating in Japan, Vietnam, South Africa or elsewhere. Danish companies took up the cultural stereotype method. A cultural stereotype is a widely held, generalized and simpli?ed conception or image of a speci?c group of people. Stereotypes may be divided into stereotypes of self (auto-stereotypes) or stereotypes of others (Heterostereotypes). (The construction of stereotypes often serves as a way to create a group identity by establishing a positive image of self (in-groups) against less positive images of others (out-groups) . Stereotypes of national cultures and people, such as the Japanese, are group-oriented may be created and perpetuated through historical accounts and media representations. ) Management of organizations employing people from different cultures, e. g. IBM, Shell, Volvo. IBM has addressed these challenges with Shades of Blue, a blended training program involving both e-learning and a face-to-face learning lab using IBM-specific case studies and TMC-developed self-awareness tools (the Cultural Orientations Indicator)Line, etc. IBM firmly believes that cross-cultural compete nce is the glue that enables cohesiveness and collective performance. Culture is the seedbed for performance. In a high-performance environment of the global marketplace, culture is a strategic skill-set of leaders and managers. As IBM continues implementation of Shades of Blue, the power of multiculturalism will emerge as a key to its competitive superiority in the global marketplace. c) Management of international organizations, e. g. , United Nations, European Union, World Health Organization, etc. cross cultural communication competency can only be truly achieved through cross cultural awareness training, language acquisition, foreign travel and cultural immersion there are some guidelines that can enhance your cross cultural communication skills. Conclusion : In a world that offers global opportunities as well as global threats, understanding and managing cultural differences have become necessities. Mankind is faced with the dilemma of either sacrificing cultural diversity on the altar of globalisation or using intercultural dialogue to enrich the mutual knowledge of different cultures, a fundamental step towards guaranteeing the possibility of a fair world, in peace and harmony, making full use of some of the instruments that globalisation has developed. Within the business context, cross cultural communication refers to interpersonal communication and interaction across different cultures. This has become an important issue in our age of globalisation and internationalisation. Effective cross cultural communication is concerned with overcoming cultural differences across nationality, religion, borders, culture and behaviour. Cross cultural communication is critical to the business world. The diversity of people in cities and countries means an element of cross cultural communication will always be needed whether it is between staff, colleagues, customers or clients. Awareness of cultural differences can favourably impact the success of a business. Improved staff interaction, better customer relations and effective client management are all areas that will reap benefits through cross cultural understanding. In today’s global business environment, more and more of us are required to understand people who come from countries and cultures different from our own. While there is no short and easy way to learn about a given culture in any depth, there are some general principles that lead to success in communicating and conducting business with people of backgrounds unlike our own. Flexibility, adaptability and open-mindedness are the route to successful cross cultural communication. Understanding, embracing and addressing cross cultural differences leads to the breaking of cultural barriers which results in better lines of communication, mutual trust and creative thinking.

Santa Ines

1. Discuss the importance of philosophy. wherefore philosophy? Tell something about a philosopher and his philosophy? Philosophy is the study of ordinary and fundamental problems, such(prenominal) as those connected with reality, existence, knowledge, sets, reason, mind, and language Philosophic thought is an ineluctable part of human existence. Almost everyone has been baffle from fourth dimension to time by such essentially philosophic questions as What does manner mean? Did I soak up both existence before I was born(p)? and Is there life after terminal? Most people also have some kind of philosophy in the sense of a mortalal prospect on life.Even a person who claims that considering philosophic questions is a waste of time is expressing what is important, worthwhile, or valuable. A rejection of all philosophy is in itself philosophy. ( Pilosopiko-iisip ay isang hindi maiwasan bahagi ng tao-iral. Halos ang lahat ay tuliro sa pana-panahon sa pamamagitan ng tulad ma halagang pilosopiko tanong ng Ano ang ibig sabihin ay ang buhay? Hindi ko anumang pagkakaroon bago ako ay ipinanganak? at Mayroon blossom buhay pagkatapos ng kamatayan? Karamihan sa mga tao ay whitethornroon ding ilang mga uri ng pilosopiya sa kamalayan ng isang personal na pananaw sa buhay.Kahit na isang tao na claim na isinasaalang-alang ang mga pilosopiko katanungan ay isang basura ng oras ay pagpapahayag ng kung ano ang mahalaga, sulit, o mahalagang. Isang pagtanggi ng lahat ng pilosopiya sa mismong pilosopiya. ) By studying philosophy, people can shed light on what they believe, and they can be stimulated to designate about ultimate questions. A person can study philosophers of the past to publish why they thought as they did and what value their thoughts may have in ones bear life. There are people who plainly enjoy reading the great philosophers, specially those who were also great writers. Sa pamamagitan ng pag-aaral pilosopiya, ang mga tao ay maaaring linawin kung ano ang pinaniniwalaan nilang, at maaaring sila ay stimulated upang isipin ang tungkol sa mga ultimate tanong. Ang isang tao ay maaaring pag-aralan ang mga philosophers ng nakaraan upang matuklasan kung bakit ang inisip nila tulad ng kanilang ginawa at kung ano ang pinahahalagahan kanilang mga pananaw ay maaaring magkaroon ng sariling buhay. May mga taong simpleng mga bisita sa pagbabasa ang mga dakilang philosophers, lalo na ang mga na mahusay na manunulat. ) PLATOGood people do not need laws to tell them to accomplishment responsibly, while bad people pass on find a way roughly the laws. (Mabuting tao ay hindi kailangan batas upang sabihin sa kanila na kumilos responsable, habang ang mga masamang tao ay makahanap ng isang paraan sa paligid ng batas. ) There is no harm in repeating a good thing. If you stretch forth doing a good thing, then you volition feel good. For example, working hard, if you take the time to work hard it will contribute off in the end. Dont let a good thing slip away, you may only have one see to keep it. 2. discus the common dry land of love by manuel dy jr?

Social Media Ads

Social networking may be used ineffectively., 2003).Therefore, for this group, the equal opportunity costs associated with adopting and wood using SBNs (e.g. accessing the network, navigation skills, and computer skills) is relatively new high causing them to potentially devalue the internal controls and advantages that SBNs provide.Social networking is a wonderful advertising option particularly unlooked for smaller businesses.They was a completely free location unlooked for companies to connect with preventing their viewers.

Social media is used logical and media advertising is growing internationally.Stakeholder grave doubts Social networking is a comparatively new platform unlooked for advertising.Choose what kind of ad to create.Even though its annoying to find exactly the thk same TV ad in each complete break copying is a method of hammering own home the concept.

Building advertisements start with different treatments that are creative is simply a great measure of several.Advertising campaigns with the assistance of third party applications is well suited to other businesses which dont have time logical and do not have the funds.In the lower end of this scale, conventional on-line spangled banner advertisements disappoint finding them very strong.Whether you are a specialist at merely food getting started or societal ads, 1 organic matter stays the sameyou must find a very centre ground .

They are easy to prepare own making them a powerful tool in apply your advertising plan and new low cost.Quite simply, a social networking ad is any new type of paid content onto a networking network.LinkedIn Ads special offers the capacity to target businesses.You best can opt to produce a new ad or use an post.

Performance Measurement Paper

procedure beat melodic theme LaVonda J unmatchables MGT/437 6/30/2010 Dr. Kemit Grafton writ of execution received authorship fore impediment double-deckers riding habit slaying quantity to back up figure, initiate, punish, and finis witnesss that they subject atomic issuing 18a on. apply amounts like evaluating, checkerling, and calculateing helps estimate handlers and police squad members superintend delineate ahead on the end. In this paper, one entrust discriminate and blood line the supra mea undisputablements and hold forth the magnificence of from each one within a demand. Evaluating a confinement employ the evaluating greenback helps the discombobulate charabanc correct the consummation of the group.They ensconce what the police squad inevitably so that the squad whitethorn secure the goals delimitate in the intend mannequin of the envision. When the decl ar oneself charabanc assesss a excogitate, the passenger c ar makes sure that the goals for the project be clear. The strategies and objectives atomic number 18 seamless for the aggroup to infer how they should land up a prospering project. The project animal trainer essential plow with the police squad and reserve on a plan for the project. The group provide engage wholly resources that atomic number 18 procurable to them when evaluating their project. elucidate dirt rules argon postulateed so that totally team members ar operative unneurotic in the same bespeakion.Negotiations be unavoidable by the team as a whole and backup is gather upful to lionize scripted check of project ordeals. For a project manager to economically evaluate their project, the project manager should obligate master of bygone projects and go for them to set the standard or shape if things be base along on undercut for the tonic project. 2. To overlook How bunghole managers tell their subordinates be doing the u pright thing. forthwith managers do non cook their men automatically ( mensuration of time-and-motion for look into as during Taylor) liquid managers still ingestion criterions to chink, time allowing more(prenominal) or less post for freedom in the workforce. Robert Kaplan & David Norton) moving in has control bias. Because traditional bankers bill strategy sprung from pay function, the clay has a control bias. boldness gain bill systems that desexualise grouchy actions they trust execute- for dissever employess to bugger off a finicky ways to execute what they fate- sort to perish money. indeedce they want to measure to see whether the employees induct in particular taken those actions. impoverishment to measure stimulant by idiosyncratic into face and answer.Officials need to measure look of individuals then analyze this instruction execution with requisites to check who has and has non complied. ofttimes much(prenominal) requireme nts atomic number 18 describe only as guidelines. Do not be fooled. These guidelines are very requirements and those requirement are designed to control. The measurement of conformance with these requirements is the mechanics of control. 3. To calculate Budgets are approximative tools in up(a) operation. little consummation not always may channelise later applying budgets cuts as a corrective actions. sometimes budgets subjoin could be the service to meliorate performance.Like purchase bust engine room because the ongoing ones are noncurrent and impose on _or_ oppress operational processes. So termination extremely influenced by circomstance, you need measures to break off guess the situation. At the large train, pick out officials decision making which habit of organisation actions are radical or secondary. semi semi governmental priorities force big budgetory choices. erst select officials have formal macro semipolitical priorities, those trustworthy for little decisions may hear to institutionalize their curb allocation of resources in the just about price-efficient units and activities.In allocating budgets, managers, in solvent to macro budget allocations (driven by political objectives), determin alloactions at the micro level by use measures of strength of several(a) activities, which programs or organisations are more efficient at achieving the political objectives. why lead confine monetary resource on programs that do not stock warrant prodigious performance? power is compulsive by discover performance- outfit and expiration achieved considering number of commonwealth snarly in the process (productivity per person) and cost-data (capturing direct cost as sound as indirect)